Job Information
Colgate-Palmolive Brand Manager -Personal Care in Bangkok, Thailand
No Relocation Assistance Offered
# 159496 - Bangkok, Bangkok, Thailand
Who We Are
Colgate-Palmolive Company is a caring, innovative growth company that is reimagining a healthier future for all people, their pets and our planet. Focused on Oral Care, Personal Care, Home Care and Pet Nutrition, we sell our products in more than 200 countries and territories under brands such as Colgate, Palmolive, elmex, hello, meridol, Sorriso, Tom’s of Maine, EltaMD, Filorga, Irish Spring, PCA SKIN, Protex, Sanex, Softsoap, Speed Stick, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Pet Nutrition.
We are recognized for our leadership and innovation in promoting sustainability and community wellbeing, including our achievements in decreasing plastic waste and promoting recyclability, saving water, conserving natural resources and improving children’s oral health.
If you want to work for a company that lives by their values, then give your career a reason to smile and join our global team!
Are you looking to shape a brand's journey and make a tangible impact? We're looking for a Brand Manager/Senior Brand Manager who's ready to take on the challenge of aligning brand objectives with our corporate strategy, driving growth, and connecting with consumers in meaningful ways.
Your Role:
Develop and implement brand strategies that sync with our company's goals, improving brand equity and meeting our business objectives.
Collaborate with the commercial team to spot opportunities and implement plans that drive synergy and growth.
Lead the creation of a brand communication plan, working with various teams to produce integrated marketing communications and content that resonate with our audience.
Work closely with the media team and external agencies to optimize brand presence across various channels, ensuring effective reach, engagement, and conversion.
Lead and optimize the budget for your projects, striving for a positive return on investment.
Keep up with the latest in digital marketing trends and incorporate fresh, innovative practices to boost brand visibility and engagement.
Partner with research, innovation, and cross-functional teams to roll out new products according to the agreed roadmap and strategy.
Lead project teams with agility, delivering local and promotional initiatives that meet business needs.
Apply insights from market trends, consumer behavior, and competitive analysis to inform strategies and achieve goals.
Drive effective Go-To-Market strategies, perfect the 5Ps, and ensure successful product launches.
Generate consumer and commercial campaign ideas and lead all aspects of their flawless execution.
What You'll Bring:
A Bachelor's degree in Business Management, Marketing, or a related field; a Master's degree is preferred.
At least 4 years of relevant experience in brand and product management within the FMCG industry.
A track record of leading brand portfolios and leading all aspects of media activities.
Experience in collaborating with agencies, developing integrated marketing communications, and executing marketing campaigns.
A solid grasp of both traditional and digital marketing channels and consumer behavior.
Strong communication skills in English and Thai, with the ability to convey ideas clearly and persuasively.
A creative mindset that's informed by data and analytics tools like Nielsen and Kantar.
The ability to work as part of a team, lead multiple projects, and meet deadlines.
Our Commitment to Sustainability
With the Colgate brand in more homes than any other, we are presented with great opportunities and new challenges as we work to integrate sustainability into all aspects of our business and create positive social impact. We are determined to position ourselves for further growth as we act on our 2025 Sustainability & Social Impact Strategy.
Our Commitment to Diversity, Equity & Inclusion
Achieving our purpose starts with our people — ensuring our workforce represents the people and communities we serve —and creating an environment where our people feel they belong; where we can be our authentic selves, feel treated with respect and have the support of leadership to impact the business in a meaningful way.
Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.
Reasonable accommodation during the application process is available for persons with disabilities. Please contact Application_Accommodation@colpal.com with the subject "Accommodation Request" should you require accommodation.
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