Colgate Junior Brand Manager in Midrand, South Africa

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Date:Jan 11, 2019

Location:Midrand, GT, ZA


Junior Brand Manager


Consumer Marketing


Brand Manager /Senior Brand Manager


Marketing Manger


Johannesburg- Midrand

Job Purpose(Summary of what the job exists to accomplish)

The position is responsible for the development and implementation of the East West Africa brand strategy. This person is also responsible for leading the local teams to implement the strategy at a local level.

Job Context & Challenges(Indicate type and complexity of the challenges)

  • Ensuring a “One Africa Strategy” for the region.

  • Ability to multi-task and lead teams across 43 countries (16 priority markets)

Functional linkages(Indicate frequency where applicable )n

Internal:Customer Development, Retail Marketing, Finance, HR, CS&L, Network Ops, Division & Global Marketing

External:Agencies (eg. Advertising, Media, Research etc.), Distributors

Key Accountabilities (Responsibilities & Tasks) (A collection of duties and/or responsibilities assigned)


Related Activities

Development and implementation of brands’ East West Africa strategy

  • In charge of all aspects of New Products and their Marketing Mix - with the exception ofMedia, product development and research:

  • Launch Grid / timing by country

  • Assortment Strategy

  • Top Ten Priorities

  • Multi-lingual pack adaptations

  • Pricing Strategy

  • Public Relations Strategy

  • Promotional Strategy

  • In store media

  • All visual developments

  • Sourcing strategy

  • Leading the Go To Market (GTM) teams for implementation of the East West Africa strategy at a local level, for achieving a consistent launch execution and ensuring all New Products and base business become or stay successful. Responsible for centralised development and local execution of 5P Best Practice

  • Represent GTM Team & get local GM’s/ EWA leadership team approval

Daily management of the business and product portfolio for the category in the 7 Clusters

  • Close contact to the local business to facilitate with on going business issues and to ensure local business stays healthy

  • Marketing Mix /Activities Coordination

  • Base Business Defence Plans

  • Best practice sharing coordination

  • Sizing / Pricing

  • Promotional plans/ catalogues

  • P&L management

  • Sku activation and tracking

Analysis of in-market performance and communication to senior management

  • New Products and Base Business

  • Continuous Improvement Review

Complexity Reduction / Business Simplification

  • Formulae / SKU reduction

  • Funding the Growth / Margin Improvement

Preparation and active participation in all CBP, GTM, Network Ops and Grid meetings.

  • Participate in all CBP, GTM, Network Ops and Grid meetings.


  • Compile brand reviews for presentation and approval to Division

  • Monthly Divisional call

  • Mid-year and Budget reviews

  • Ad hoc Division country presentations and workshops

Relationship Building

  • Maintain trust and understanding in working with key stakeholders (Internal & External)

Generic Competencies(Use the Personal Leadership Competency framework as a base document, you may add other skills specific to the job)

Essential:Planning and priority setting, communicate effectively, results orientated with effective execution, multi-tasking, managing complexity, teamwork and collaboration. Self-motivated and able to work independently. Good attention to detail

Desirable: Developing and coaching and leading change

Functional Competencies(Use Functional & Technical competencies guide as a base document, you may add other skills specific to the job)

Strategic:Business Strategy, Brand & Equity Management

Analytical:Insights & Analytics

Creative:Marketing Innovation, Integrated Marketing Communication (IMC)

Commercial:Commercial Expertise, Financial Proficiency

Colgate-Palmolive is a leading global consumer products company, focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate sells its products in over 200 countries and territories around the world under such internationally recognized brand names as Colgate, Palmolive, Mennen, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, Ajax, Axion, Soupline, and Suavitel. At our Hill's Pet Nutrition division, makers of Science Diet® and Prescription Diet® brand pet foods, our mission is to help enrich and lengthen the special relationships between people and their pets by providing the best, leading-edge pet nutrition technology, products and expertise to pet owners, veterinary professionals and other key pet professionals worldwide. For more information about Colgate's global business, visit the Company's web sites on the Internet at

EEO Statement for External Posting (not to be modified)

This position will be filled without regard to race, color, religion, sex, national origin, age, sexual orientation, disability, veteran status or any other characteristic protected by law.

Job Segment:Branding, Brand Manager, Equity, Product Development, Manager, Marketing, Finance, Research, Management